How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!
Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.
CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.
CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.
The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.
An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other different methods) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many other variations.
Some in the Internet industry refer to performance based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.
Now that we’ve got over the hard part, the rest is easy to understand.
The affiliate gets paid for sending visitors to a specific landing page where an action happens – either a lead, a sale, a download or some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.
The common denominator is that the affiliate gets paid when an action happens.
A 2 Tier affiliate program is simply finding new marketers to sign up under you to do EXACTLY what you are doing – sending visitors to different offers and getting paid when the visitors perform some sort of action. So why would you want other marketers to sign up under you to promote the same offers? Simple – you get paid a percentage of the amount the affiliate you refer gets paid? Sounds complicated?
Don’t worry, it’s not hard to understand.
As an example, say John promotes 5 different offers on a single affiliate network. He gets paid for every lead, sale, email and zip code he generates from these different offers. John now tells Mark about the Network and gets Mark to sign up using a banner or text link that has John’s referral code built into it. Mark now signs up to the Affiliate Network under John and starts promoting various offers and advertisers from the Affiliate Network.
These offers DON’T have to be the same offers that John is promoting. Mark can promote ANY of the offers on the Affiliate Network.
And this is the best part…
For any amounts that Mark gets paid, John receives a percentage of the amount over and above what Mark gets paid. So if Mark gets paid $1000 in Month 1, and the 2 Tier Affiliate program is paying 5%, then John would receive $50 just for referring Mark.
But it gets even better…
Some 2 Tier Affiliate Networks pay LIFETIME commissions.
So John wouldn’t get a referral commission just for a month or a year – he receives it FOR ALL TIME.
If Mark becomes a super affiliate and starts generating HUGE commissions every month, John can just sit back and collect the checks as he referred him.
There are 3 important things to know when finding affiliates to sign up under you on 2 Tier Affiliate Programs:
Is the affiliate program or affiliate network credible, has proper tracking so your referrals are correctly tracked, has good campaigns and offers for the affiliates to promote so they actually do make money, and do they pay timeously? Assuming that the affiliate program or network is good, what percentage do they pay you on amounts that your referrals get paid? All programs vary so compare different programs to see what the industry standard is.
How long do you continue receiving referral commissions for? Some pay for a month, some for the lifetime, and of course there are many variations in between.
So do your homework and find a 2 Tier program that can make you money long in the future for the work you’re doing today.
Sunday, 30 September 2018
How to Increase Your Site Traffic and Succeed With Your Affiliate Marketing Programs
As an affiliate, your main objective is to sell the products and services offered by your partner merchants. Unless you can do this, you can never hope to make a significant amount of money with affiliate marketing programs. So how do you boost sales? All things being equal, you will need to increase your site traffic before you can experience more sales. By the law of averages, the more people are aware of the products you are offering, the more products you will sell.
Here are a few tips that can help you boost your site traffic:
1. Optimize for the search engines. The most successful sites on the internet are the most visible ones. Now there are various ways to achieve increased visibility on the internet, but the foremost method is that of search engine optimization. The details are too technical to discuss here, but the purpose of search engine optimization (SEO) is to help your site achieve higher rankings on the search engines. If you have used a search engine, you will notice that any particular keyword search will return thousands, if not millions of results. Most people will not bother to browse through all those results; they will prefer to look into the sites already displayed. Statistically speaking, the sites listed on the first results page will garner the highest amount of traffic, putting those sites in a better position to make money.
2. Joining internet directories. While internet directories are no longer as widely used as search engines, some people do use them. It is important that you do not overlook the potential customers that these directories can bring to your site. To join an internet directory, you will have to submit your site for approval, and you will be categorized accordingly.
3. Provide fresh content. Your site must continually be updated if you expect your visitors to keep coming back. Your site must have useful content, as well as tools that will help your target audience. Make your site as easy to navigate as possible, and be sure that your links work the way that they should. There is nothing that frustrates people more than a “broken” website, and once your site has been labeled as such, chances are slim that many people will want to come back.
4. Build an online community. In other words, build relationships with your potential customers. Make your visitors feel welcome and appreciated, and they are likely to come back. Be interested in solving their problems and they will thank you with their business.
Making your affiliate marketing program work is really not that much different from operating a traditional business. The only way you can keep your customers is to treat them right. The Japanese have a saying: The customer is God. As long as you treat your customers with respect and exert effort in trying to meet their needs, you will find that they will be more than willing to help you with yours.
Affiliate Marketing and Requesting Customer Support
As a webmaster, you are bound to run into problems. Even though you have spent a good amount of time learning the affiliate marketing trade, sooner or later you will run into some challenges that you will need help to resolve. Areas such as e-mail services, affiliate marketing software, and online services are often particularly troublesome.
Unfortunately, getting help is not often easy, even from your web host. But there are ways to make the process simpler for both sides. Here are some questions that you might consider before you call your service provider:
Who are you? This is a common problem. Many people report their problems without providing their personal information, such as their username. Unless the support team knows who you are, how do you expect them to solve your problem?
What is the problem? Be specific. Identify which product or service is not working properly. Keep in mind that you are just one of your web host’s customers. Unless you can pinpoint the problem, chances are pretty slim that you will receive appropriate and timely help.
What software are you using? Your web host’s support team will need information on the software you are using. For instance, they will ask you what type of system you are using in your computer. It is a well-known fact that certain applications do not work well on certain systems. Be sure to give any relevant details about the services or applications that you use.
When did the problem start? Identifying the time you became aware of the problem is important. If you have recently made any changes to your system and the problem appeared soon after, it is quite likely that particular change is the cause. Don’t withhold information from the support team; every bit of knowledge is crucial to identifying the source of difficulty.
What have you tried to fix the problem? If you have attempted to fix the problem yourself, be sure to include an account of your attempts in your report. Letting the support team know what you’ve already done will help them save time, and also make a more accurate diagnosis of what’s wrong.
Have you kept it simple? For security purposes, some support systems do not allow HTML display.
Tuesday, 25 September 2018
4 Miscellaneous Email Marketing Advices
Email is one of the most personal advertising medium ever invented. Here are four of the many ways you can improve your email marketing results.
Spread the Word
Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth.
The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers. Make sure you have their consent beforehand. You don’t want to risk losing reputation or SPAM penalties. Persistence Before the internet, they used to say it takes around 7.3 impacts to make an impression with an ad. Today I would guess it to be over twice as high with the internet present.
Make sure you are reaching out to your clients at least once a month in emails or other medium. Just because you emailed a list of people and had little or no response does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach out to your audience.
They Want Useful Information Emails should contain something that the customer wants. It shouldn’t be just a summary of your company or your resume. Focus on giving more than just what you sell. Specific content, messages, and other targeted information that interests your customers are good to include. For example, if you were selling makeup, you may want to include advice on how to apply the makeup or any makeup in general.
Make Sure Your Audience Reads Your Emails Graphics, Flash animations, logos are often blocked by email filters. Although they look impressive on an email, they will often lower your impression statistics. I recommend using flat text with hyperlinks to your site. Once they get to your site, you can show them as many graphics as you want. Although some businesses have both a plain and a rich text edition of their email, for starters, stick to the plain text.
The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers. Make sure you have their consent beforehand. You don’t want to risk losing reputation or SPAM penalties. Persistence Before the internet, they used to say it takes around 7.3 impacts to make an impression with an ad. Today I would guess it to be over twice as high with the internet present.
Make sure you are reaching out to your clients at least once a month in emails or other medium. Just because you emailed a list of people and had little or no response does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach out to your audience.
They Want Useful Information Emails should contain something that the customer wants. It shouldn’t be just a summary of your company or your resume. Focus on giving more than just what you sell. Specific content, messages, and other targeted information that interests your customers are good to include. For example, if you were selling makeup, you may want to include advice on how to apply the makeup or any makeup in general.
Make Sure Your Audience Reads Your Emails Graphics, Flash animations, logos are often blocked by email filters. Although they look impressive on an email, they will often lower your impression statistics. I recommend using flat text with hyperlinks to your site. Once they get to your site, you can show them as many graphics as you want. Although some businesses have both a plain and a rich text edition of their email, for starters, stick to the plain text.
3 Ways To Build A Quick Profitable Opt In List
The following paragraphs summarize the work of opt-in list experts who are completely familiar with all the aspects of opt-in lists. Heed their advice to avoid any opt-in list surprises.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.
Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit. In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures. So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in.
You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly. Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list. 1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller.
Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs. Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about. If you find yourself confused by what you've read to this point, don't despair. Everything should be crystal clear by the time you finish.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around. 3) Make friends with other opt-in list users.
This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust. Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful.
There are many things to avoid and these people will be able to tell you which ones. Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
Now you can understand why there's a growing interest in opt-in list. When people start looking for more information about opt-in lists, you'll be in a position to meet their needs.
Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit. In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures. So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in.
You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly. Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list. 1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller.
Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs. Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about. If you find yourself confused by what you've read to this point, don't despair. Everything should be crystal clear by the time you finish.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around. 3) Make friends with other opt-in list users.
This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust. Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful.
There are many things to avoid and these people will be able to tell you which ones. Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
Now you can understand why there's a growing interest in opt-in list. When people start looking for more information about opt-in lists, you'll be in a position to meet their needs.
3 Reasons Why You Should Love Unsubscribes
If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.
The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email.
If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list. The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown.
If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job. The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don't will unsubscribe. The good thing though is that if they don't care for your style you will never build a relationship with them. If you can't build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs. So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.
If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list. The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown.
If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job. The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don't will unsubscribe. The good thing though is that if they don't care for your style you will never build a relationship with them. If you can't build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs. So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.
Using Facebook Pixels To Advertise Campaigns
Using Facebook Pixels For Advertising Campaigns
What Are the First Facebook Ads for Online Courses?
What are the FIRST Ads on Facebook that you should do?
Now this is a popular question… And trust me, you will probably get a different answer from everyone you ask, who has done or even just thinking of doing Facebook Ad Campaigns.
Looking at my experience with Online Course Creators, has been that they are experts in the topic they have created a course about which isn’t always Facebook ads. So for them to jump into the world of Facebook ads can be overwhelming and they throw some dollars at the Ads Manager and hope for the best. And then there’s the Facebook Pixel… Well that really sends them into a spin… Here’s a great tip… Install the Facebook Base Pixel on all your web pages that you own. Then Facebook will start to build you an audience of those that visit your website (giving you a warm audience) ready for when you start building your ads.
High Converting Campaigns Site Conversions enable you to direct site visitors to particular pages with your site with the specific goal of getting them to complete a task, like joining your email list or making a purchase. Prior to you creating your ad, you may wish to add a conversion-tracking pixel to your web site, which will track the outcome of the goal you are wanting to track.You’ll create a pixel to be added to your Facebook Adverts Manager. Facebook Ads offer an easy and effective new method of Internet Marketing for web advertisers from diverse industries, like hotel, travel, food, beverages, automobiles, music, beauty and fashion, software, designer brands and more!
Advertisers using Facebook Ads, the latest trend in web promotion and sales conversions have experienced proven success across diverse industries since Facebook Ads have helped online business owners connect with their consumers for longer time periods in a more meaningful way! Now, Facebook have made it so easy for you.
Instead of being a newbie and being overwhelmed, the best place for you to start with your Facebook Ads is to boost the post. Boosting posts used to be very taboo and there still are many Facebook Advertisers who haven’t yet discovered the power of a Boosted Post to a Custom Audience. This is where you go into Ads Manager > Audiences to create an audience of people who would be your ideal client. So say if your ideal client likes Tony Robbins, you create an audience of People who Like Tony Robbins, in the U.S.A., aged between 25 to 34, and save this audience.
Then when you’re on your Facebook Page and you’ve uploaded the post from to your page (or a previous post that had good engagement), you can just tap that blue Boost button and select your saved audience. With those boosted posts, you can just put one dollar a day behind it. That can build a phenomenal audience as if your audience is in alignment with the message in your post, you could have people engaging with that post for just under three cents even as low as.005 of a cent or.002 of a cent.
Another really hot, hot strategy is Facebook Live. Live Streams are becoming important in people’s Newsfeeds. So Boost your posts, either just a post you’ve already put on your page which has had great engagement or a Facebook Live. You can start testing audiences and fine tuning your message for just a dollar a day. For example, you could put a dollar a day into a Tony Robbins audience. You could put a dollar a day into a Zig Ziglar audience.
You can put a dollar a day into whatever other audiences. You could test five audiences. See who is more responsive. Then, target that audience in future, and the ones that are bit less responsive, forget about them, or try a different ad, and incorporate new audiences in as well. Start building an audience, getting your brand out there. If you haven’t gone Live, I’m sorry, but you need to.
Looking at my experience with Online Course Creators, has been that they are experts in the topic they have created a course about which isn’t always Facebook ads. So for them to jump into the world of Facebook ads can be overwhelming and they throw some dollars at the Ads Manager and hope for the best. And then there’s the Facebook Pixel… Well that really sends them into a spin… Here’s a great tip… Install the Facebook Base Pixel on all your web pages that you own. Then Facebook will start to build you an audience of those that visit your website (giving you a warm audience) ready for when you start building your ads.
High Converting Campaigns Site Conversions enable you to direct site visitors to particular pages with your site with the specific goal of getting them to complete a task, like joining your email list or making a purchase. Prior to you creating your ad, you may wish to add a conversion-tracking pixel to your web site, which will track the outcome of the goal you are wanting to track.You’ll create a pixel to be added to your Facebook Adverts Manager. Facebook Ads offer an easy and effective new method of Internet Marketing for web advertisers from diverse industries, like hotel, travel, food, beverages, automobiles, music, beauty and fashion, software, designer brands and more!
Advertisers using Facebook Ads, the latest trend in web promotion and sales conversions have experienced proven success across diverse industries since Facebook Ads have helped online business owners connect with their consumers for longer time periods in a more meaningful way! Now, Facebook have made it so easy for you.
Instead of being a newbie and being overwhelmed, the best place for you to start with your Facebook Ads is to boost the post. Boosting posts used to be very taboo and there still are many Facebook Advertisers who haven’t yet discovered the power of a Boosted Post to a Custom Audience. This is where you go into Ads Manager > Audiences to create an audience of people who would be your ideal client. So say if your ideal client likes Tony Robbins, you create an audience of People who Like Tony Robbins, in the U.S.A., aged between 25 to 34, and save this audience.
Then when you’re on your Facebook Page and you’ve uploaded the post from to your page (or a previous post that had good engagement), you can just tap that blue Boost button and select your saved audience. With those boosted posts, you can just put one dollar a day behind it. That can build a phenomenal audience as if your audience is in alignment with the message in your post, you could have people engaging with that post for just under three cents even as low as.005 of a cent or.002 of a cent.
Another really hot, hot strategy is Facebook Live. Live Streams are becoming important in people’s Newsfeeds. So Boost your posts, either just a post you’ve already put on your page which has had great engagement or a Facebook Live. You can start testing audiences and fine tuning your message for just a dollar a day. For example, you could put a dollar a day into a Tony Robbins audience. You could put a dollar a day into a Zig Ziglar audience.
You can put a dollar a day into whatever other audiences. You could test five audiences. See who is more responsive. Then, target that audience in future, and the ones that are bit less responsive, forget about them, or try a different ad, and incorporate new audiences in as well. Start building an audience, getting your brand out there. If you haven’t gone Live, I’m sorry, but you need to.
You can get better at email marketing through trying these helpful tips
You’ve may of never heard the phrase “email marketing” before, but its a great chance you have seen it. It’s all over! Well known companies have probably sent you a message telling you about a product. This is email marketing in its purest form.
Does this sound like something you would want to use? Granting that it is, then continue reading. Show subscribers a way out. Put an “unsubscribe” link in your email or on your website which allows them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient.
This prevents your emails from becoming annoying to disinterested subscribers and preserves your image. Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with. Include lots of useful information in all your messages.
Don’t just fill them up with information about your products. Include things that will truly help your customers. Provide your readers with special content that they cannot get on your regular website. In addition, include an exclusive offer for your products. Send greetings for holidays or a personalized message for birthdays for instance. Be sure that your landing page lives up to the customer’s expectations.
The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be. Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.
After countless times of encountering email marketing, you finally know what it is. Put simply, it’s using the medium of emails to send messages either current customers or future customers for the sole purpose of marketing to them. Now that you know what it is, make use of it in your own emails!
Does this sound like something you would want to use? Granting that it is, then continue reading. Show subscribers a way out. Put an “unsubscribe” link in your email or on your website which allows them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient.
This prevents your emails from becoming annoying to disinterested subscribers and preserves your image. Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with. Include lots of useful information in all your messages.
Don’t just fill them up with information about your products. Include things that will truly help your customers. Provide your readers with special content that they cannot get on your regular website. In addition, include an exclusive offer for your products. Send greetings for holidays or a personalized message for birthdays for instance. Be sure that your landing page lives up to the customer’s expectations.
The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be. Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.
After countless times of encountering email marketing, you finally know what it is. Put simply, it’s using the medium of emails to send messages either current customers or future customers for the sole purpose of marketing to them. Now that you know what it is, make use of it in your own emails!
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