Advertising with Paided URL Inclusion

Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign. Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines. As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee. Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be. The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword. In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors. The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click. Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit. The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn't a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords. Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site. In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable. Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit. If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war. Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis. Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

Adsense- A Reality Check : How To Identify The Best Adsense Support Programs To Accelerate Your Income

The Google Adsense program is growing in popularity as a win-win program for everyone involved. As an advertising platform,advertisers get a targeted audience who really buy the services and products, adsense publishers get paid for displaying ads in their content sites, and Google itself keeps on rolling out good functional features that keep the program growing. It is no wonder that the Google Adsense program has led to a flurry of adsense related activities and programs. Daily, I get a fair share of emails on programs related to adsense coming into my email box. Never a day goes by where I do not see an email advertising the latest membership site limited to 500 or 1000 people on exclusive Private Label Rights that can be used as content for adsense websites or for promotion to the article depositories or for compilation into reports to drive traffic. Weekly, I receive emails from some gurus' who are promoting another software that has the ability to generate hundreds and thousands of pages within minutes suitable for infusion with adsense. Seldom do I see a day goes by where I do not see an offer to buy a package of ready made websites with affiliate programs attached...and of course, with google adsense. In the heat of the moment and admist the popularity of the Google Adsense program, it is important to have a reality check. Not all programs are genuine, or no matter how genuine they are, some of them are unable to stay the course and fold up pretty fast especially where they have a dwindling number of members, as members do get bored staying with a membership and run away to join the next membership site promising all the goodies in just a matter of months! Now, when you next receive a program relating to Adsense and to create your own Adsense Empire within the month, perform a reality check. Some questions that may help are: 1. Are the promises in the offer outlandish and just a slick of posh copywriting and advertising? 2. Who are the originators of the program? Are they some well known established marketers who are well regarded in their field of expertise? 3. Is the program limited to a reasonable number of people so that circulation of their Private Label rights articles and ebooks is controlled to avoid superflous duplication? 4. Is the program designed to allow you to grow your business as a adsense publisher or is the program designed to increase your income from adsense only "very fast" with some doubtful technology,including some hidden "technology" , including a hint of black hat "search-engine-optimisation" techniques which are against the Terms of Service of Google Adsense? 5. Are you personally willing to spend the time and commit to the program to make it a success or are you just attracted by the special offers included in the program advertised, knowing fully well you are unable to provide the commitment to make the program a success? 6. Is the program "mentor-based" to teach you the process of how to be a successful adsense publisher or is it to provide just the tools for the trade? This is important to ensure you are selecting a program that meets your needs. In the end, the underlying reason for your participation in the Google Adsense program should be for you to be reasonably compensated as an adsense publisher who provides quality website content and not just any website junk. Perform your reality check on any offers that come through your email box relating to Google Adsense and avoid being scammed or short-changed when the operator of the program runs out of you, and suddenly disappears to a tropical island somewhere in Asia for "vacation" and closes his program down unannounced, leaving his members in a lurch. In case you think this is far fetched, this really happened recently...and so a reality check is necessary to weed out the wheat from the chaff. Protect yourself with a reality check the next time you get that special offer through your email box and you will be safe rather than be sorry.

25 Fat, Juicy Keywords

With the holiday season fast approaching and the all important new year sales blitz just around the corner, webmasters are preparing to cash in like never before to capture the greater part of the pay per click revenue spoils. AdSense has some new competition in Chitika and Yahoo’s Publishing Network is really taking off. The following 25 keywords I have identified as giving exceptionally larger than life payouts; adjust your site accordingly to pull in the greatest amount of cash over the next few months. Don’t expect me to share with you actual pay out amounts [they vary, anyway]; I did my homework so now do yours too! The following are 25 words followed by my comments: Mesothelioma – Duh. Goes without saying. Money – give make money and free money a try. Bextra – also try Bextra lawyer, Bextra Pfizer. Life insurance – life insurance quote, life insurance rate, term life insurance. Health insurance – what people need, but few can afford. Prescription plan – what people need, but few can afford. Student loan – student loan consolidation is a biggie. Personal injury attorney – add in a particular state before the term to narrow things down. Acne – zits are in, very in. Timeshare – resell timeshare is popular too. Mortgages – always a popular term and will be as long as people own houses. Equity loan – also give home equity loan a try. Debt consolidation – a perpetual leader. No surprise there! Lasik – vanity sells! Face lift – like I said… Hair loss – more of the same! Caviar – one of the highest paying foodie keywords. Canadian pharmacy – always a crowd pleaser. Elder care – some day we’ll all be there; sooner than you think! Spyware – a perpetual problem with mass appeal! Laptop computer – also try notebook computer. Cell phone – always a competitive area. VOIP – voice over internet protocol continues to strengthen. Tax help – as long as there is an IRS… 401k rollover – everyone wants in on the action So, what does each of these words have in common? Pay outs of two dollars or more per click is possible; much, much higher for some keywords depending on the season and a host of other factors. I identified many other keywords that also are high payers, but left them out on purpose. I shouldn’t have to give away all my secrets now, should I?

5 Step Formula To Adwords And Pay-Per-Click Success

If you're interested in profiting from Adwords, this may be the most important article you read today. Here's why: I started a few years ago promoting one of my own business sites through Adwords and made a few thousand dollars every month, but at this time, Adwords was still in its infancy. However, the Adwords playing field has changed since those days and now there are two types of Adwords user, the savvy, and the losers. The losers will quickly figure out that dumping a load of Overture collected keywords into an Adgroup and setting a general CPC on all the keywords at once is definitely not the right way to go about it, and they complain claiming "Adwords is too difficult" and this is where many of them leave. However, those who decide to find out why their Adwords aren't pulling as well they want them to, will found out that the key to success is RELEVANCY. I will say this again, RELEVANCY is key, especially with Google. Laser-targeted bring sales my friend, not traffic. This fact is pivotal in Adwords, and if you are targetting high traffic relevant keywords you are well on your way to raking in many sales with your Adwords campaigns. Here is what you can do to find these highly targetted keywords: 1. Go to Google suggest: http://www.google.com/webhp?complete=1&hl=en 2. The Google suggest tool will show you relevant results as you type in a search term. Try it and see what you get. For example if I type in 'online dating', the tool will return a list of other keyword related to 'online dating'. However, the keywords are also shown in the order they are being searched. 3. Select the keyword which are relevant to what you are selling and put them into overture - http://inventory.uk.overture.com/d/searchinventory/suggestion/ - and Overture will give you a few more related terms. 4. Add all of the relevant keywords to a separate Adgroup and create a new Ad for this specific Adgroup. 5. Watch the relevant traffic roll in and your sales increase 'many-fold'! Follow this method and you won't go far wrong. There are some keyword research tools which facilitate this research process and automatically weed out the very low traffic keywords and help you in creating high click-thru ads and keywords. A few of these are very good, but many are useless.

4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords’ Sales

4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords' Sales! By Rod Beckwith and Jeff Alderson If you want to boost your clickthrough rates and slash your advertising costs moments from now, then pay close attention. Because you're about to uncover 4 surefire techniques to dominate your Adwords' listings… practically wiping-out your competition at the same time. Best of all, they're quick and easy to apply. Let's get started: 1. Experiment with dynamic headlines - Dynamic headlines replace your normal ad headline with what the searcher types in. So, if the searcher types, “Furniture”, this appears in the headline. And if the searcher types in a search phrase that can't fit, such as “Affordable quality furniture,” then it reverts back to your default headline. . Use it by inputting, “{KeyWord:Quality Furniture}” in the headline portion of your ad. “Quality Furniture” is your default headline. Also, note that the “K” and “W” are capitalized in “KeyWord”. This means that the first letter in each search phrased is capitalized. For instance, “Fun Furniture,” instead of “Fun furniture” (if you had “Keyword”). Dynamic headlines almost always significantly boost clickthrough rates. But, they also sometimes reduce the quality traffic you get. You should experiment with dynamic headlines. If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline… and add a qualifier instead. Some examples of a qualifier are to add a price to your ad, using the words “For serious customers only”, “buy now”, or to use words that call-out targeted customers to click on your ad. Also, try adding words around the dynamic headline, such as, “Unique {Keyword:Furniture}”. This works best in Ad Groups with only a few keywords. 2. Test ad positions - because the highest one isn't always the best. Keep in mind, the number 1 position usually produces the MOST traffic. However, it does not always produce the BEST quality traffic. Instead, you can continually adjust your bids (based on several days data) to target lower positions instead. Depending on your market, you may target position three or four. Remember, many bidders daily budgets cut off their campaigns near the end of the day. This means you get their top positions for a fraction of the cost! 3. How to use site selection correctly - The site selection option allows advertisers to place their ads on specific content sites. It is a completely different animal than search traffic. And varies from normal content ads. Because instead of paying per click, you're paying for impressions (or how many times your ad is seen). This can be a lifesaver for some businesses and a waste of money for others. It depends on the market. Some markets produce terrible results with search traffic. But, are great for selected sites. Why? Well, usually it's because a market is in its infancy. And your target market is NOT searching for what your have to offer. Instead, the only way they can be reached is in their communities. You must go to them. These communities might be blogs, discussion forums, or news sites. An example, might be a tool that creates video blogs. Very few people are looking to do this. But, LOT'S of normal blog publishers may easily be convinced that this is something they need to be doing. The bottom line is… if you get good results with search traffic, then you probably want to pay per click for your content advertising. The only exception is if you have a killer ad (that generates lots of clicks). Because it will be cheaper to pay for impressions. 4. Put your best performing text ad on your banner. Most advertisers either stick only with text ads. Or they use ineffective banner ads. These are costly mistakes. The smart way to do it is to find a very effective text ad. Then, put it on your banner ad. You will find that these normally out-perform your text ads. And will be your most profitable. Images may say a thousands words, but it's the right words that close more sales!

"Pay-Per Click" Ad Campaign: Earn More By Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click". Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world. The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services. "Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us. "Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors. So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

Adsense Mixed With Affiliate Marketing

The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of Google Adsense Profits Mixed In With Affiliate Marketing is certainly no exception. Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well? Why Affiliate Marketing? Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates. Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products. There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products. Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs. You can see that there's practical value in learning Google Adsense Profits Mixed In With Affiliate Marketing. Can you think of ways to apply what's been covered so far? What about Google Adsense? Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program. While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised. The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad. So, where do all of these lead us to? Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash. It never hurts to be well-informed with the latest on Google Adsense Profits Mixed In With Affiliate Marketing. Compare what you've learned here to future articles so that you can stay alert to changes in the area of Google Adsense Profits Mixed In With Affiliate.